As the CEO of Property Staging Consultants and a Realtor I have seen many many crazy, sick, and dirty things in these peoples homes. When you walk into a home to show your clients you come up on a bathroom that has a brassiere hanging over the shower, a "Don't Use" Sign taped to the top of the Toilet because it's broken, dentures laying out for everyone to see, medicines out in the open, panties on the floor, pet smells or stinky stuff they've left behind, LOL, or even toys laying out?
This is happening more and more now days. Why is this happening and how can we resolve this simple issue? Tell them to clean their homes. I have several ways of telling them during my listing presentation and I explain the importance of having a clean home and will sometimes show them different situations and the fact that those buyers could have bought this house. It really costs when you don't clean. that possible buyer seeing a clean house would have bought the house now you have additional mortgage, utilities, Realtor fees, and more. All because they didn't clean the house. This also adds to your fees Realtors... It means it's on the market even longer and you are marketing it longer.
Okay guys and gals. Let's make this fun. Send me your weird, fun and scary situations in the homes you have stumbled upon that you wish you didn't. This will be very interesting to see what's taking place in the minds of the sellers. I think we will all be surprised laughed out from the comments.
October 8th, 2008 | Leave a Comment
This will be uncomfortable for some in the industry, yet this blog is designed to ask questions and summize the answers in our own words and help each other understand..
My question to real estate professionals is why you feel uncomfortable selling the staging to your clients? It has been brought to our attention over and over again that real estate professionals say (remind you this has been brought to our attention), they don't need a stager they can do it themselves". So, why is there a need for Stagers? What is it they makes this ever GROWING industry survive? If Staging doesn't work, then it would have no being.. It cannot simply be HGTV, or can it? Come on, HGTV, does it really educate us, or does it entertain us? Now when I have been working hand in hand with a real estate professional and a Stager along with my client, it has in fact created a stronger motivated client, as well as a much more appreciated Agent.. So, I do work side by side with my Sellers as I too am a Stager.. Yet, to some, are we afraid to work together?
There was a client in Maryland that hired a stager, she came in for $2000.00 and gave a Consultation.... (okay now you can put your jaw back where you had it...) this is fact, thennnnn came back for the Staging (understand consult was not in any form of writing), then returned to do the staging, which was a minimum of one secondary bedroom, a vignette in living area, and 2 other rooms if I recollect correct, now hold on, and charged an additional $6000.00.. What, My jaw dropped and then we have to turn to compassion on this one, who on earth...!!! So, tell me, what do we have justifying strength in the industry.
My belief is that we all must evolve and come together to bring the industry of Staging together with some form of guidelines.. Now, it is your turn.. Talk to me.. please..? visit www.propertystagingconsultants.com
So, where is that we start or begin to know what a Stager will charge? Maybe this is the disturbing side of the industry.. Some Agents and homeowners believe the cost is not statiscally sound, when it comes to their return on investment. So, in today's lingering market, what questions should we be asking the Sellers and the real estate professionals? What is it that makes you a great stager? Certification? Licensing? Oh, yes how about you earned an Accredidation, Certificate, or maybe you are a Designer, Decorator, what is it that makes these elements count in your world?
I can say, that I have trained for 2 companies, one of which I own, now, stop and think.... we all have gifts, God given although it may be or not be the "sound" ability to stage a property. So, with that stated, what makes a good stager and how do you justify the "fee" in the Sellers and Agents eyes, that is in today's market?
You know there are some stagers out there as well as real estate professionals that dabble just enough in Staging!.. Now the recipe is not the old way of adding eye balls, worms, the wing of a bat, adding the hair of a donkey. a pinch of witches secret seasoning and stirring with the Witches broom..!
Disect the Witches Brew...! We must open the eyes (that are in tact) and see what is happening.. what is it we need to learn and how to build a recipe for a Successful Sale.. Whose Vision is it that will make the property sell? I believe it is the Buyers vision and "emotion". What does a specific property have to "say" to that Buyer? This is the question we all ask in real estate.. One thing I know for sure is it's not personal, so therefore, that's the first step of Consulting a client.. take personal OUT...
Today's market, aren't we all tired of that statement.. well, the spell has been cast, now all we need to do is overcome.. How do we achieve this? First stand tall, re-evaluate what it is we "need" to do and then process the steps.. Isn't this what we do in business? We make a plan (or should) and then build from there.
Now, we know emotion and vision have alot to do with selling a property.. it is not just the pricing the buyers are wanting..! They want less work, they want move in ready, the best price, and something for nothing must be involved, such as the Home Warranty then they will be able to visualize it as there's.. Yes? It has been stated that 80% of our population does not have a vision.. okay then that would explain why most vacant properties stay on the market longer.. So, with the lack of vision ( as the witch confiscated their eyes, now we need Glenda the good witch). So put it in perspective.. if most buyers can't visualize then how do we sell? We must show them what they want.. we ask them and provide them exactly what they requested.. A Plan of Action! Whoohoo.. here we go.. Give them what they want...don't we do that? Not really, we question generically, we receive a generic response and we go hunting.
Here's Glenda, the good witch.. taking a moment to ask what they like and what they really don't like, this can become even more important than you think... A 3 BD... (how big of rooms do you like?) 2 baths (1/2 baths, full baths what?), as a Buyers rep, we know even more by asking detailed questions like above..
Here's Glenda again on behalf of the seller.. What is it we are selling? What is it you (Seller) like about your home, what is it you dislike? What do the properties down the road have that yours don't? Now, knowing these answers will create even more questions as they begin to think.. You will be amazed at the responses you get, which will also help you to better equip yourself with asking them to re-evaluate their plan! The recipe to succeed in selling faster needs to come from the Seller, they know better than you what the competitive homes have (or they think they do). So, by their awareness of what the neighbors have they will be more receptive to "changing" to appeal to the Buyers needs.
Many of us have our own recipe, but if we stop and think, really think, does it work? Is it working the same as it did 2 years ago? Well, probably not.. today requires a new plan, a new recipe, re-evaluating the process of selling to stand out!
To conclude we have to put things in the right perspective. Buyers want more... sellers want more and the control is the appraiser...! Reality of what we are selling and the market are going to have a voice in the outcome! NO matter the brew or recipe you choose, there will still be compliance at the onset of a contract. Still the nervousness of the spell that's been cast, yet to overcome, put a plan to work, asking alot more questions of our Sellers and buyers.. I mean specific questions!
Finally, team up and quit running your plan alone, we are all here to help! Home Staging is another visual aspect of selling, today we need stagers to help give the Buyers "exactly" what they are asking for. Build a team with a Stager, as Staging Costs less than your first price reduction..! Even in today's market, I believe you cannot afford not to stage. It is not about the real estate professionals, it is about the buyers and the Sellers.. It is also cost effective, if you utilize a Team that works together to achieve a specific goal.
Now, there are good and bad Stagers, the same as in real estate professionals, yet do your homework. Hopefully you will work with Stagers that have knowledge of real estate, which is critical to your goals. without real estate knowledge you will end up with a pretty house instead of a house to sell.. Staging should not be design, it should identify what you are selling... Not the pretties, that takes the eyes off waht it is you are selling.. (that's another blog).
Don't close the lid on the brew just because you "feel" they won't, open the lid and see the results!
To Change your approach you must be "willing" to see things in a different light! Fire it up, Brew it UP!
I have a question for every real estate professional out there? What are you running up against in the realtor and staging industry? When the going gets tough the tough get going.., then why have there been so many Agents give up!? I know several that said, forget it.., I am done! What is it that makes the agents feel as though stagers are taking money out of their pockets, this has been brought to my attention lately in the class room..? I would like to get a feel on why some feel this way.. help me out here. I believe it isn't the reason at all, some Agents have an intuition that makes the stomach roll which conveys to them: stop, don't ask anymore or tell them, or you will lose this listing..! Come on.. change it up! Help me understand.. I would appreciate any input.. ! Let's help eachother..
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Property Staging Consultants is the leading staging training company who is setting the precedence in the staging industry. We're here for you. Check out our site www.propertystagingconsultants.com..
Property Staging ConsultantsTM provides a combination of classroom and hands-on staging training for real estate professionals, interior designers, decorators and property staging professionals.
Staging is preparing a property for sale to meet two goals: a faster sale and a greater Return on Investment. PSC bases their knowledge on staging statistics and real life experience in the staging, design and real estate industries. Properties that are staged using the PSCTM proven techniques in real estate provide maximum results.
Real Estate Professionals will become more of an asset to their clients by offering this value added service, and will help them sell homes faster and for more money. Stagers will become an integral 3rd party to the team of agent and seller by proposing a plan of change in the home that will lead to fewer price negotiations, shorter listing, less viewings, quicker sale and increased profits.
Property Staging ConsultantsTM offer quality programs for every student that has a desire to learn what really works in the staging industry. Please read about our staging courses and register for our staging training or request additional staging training information below.
Property Staging Consultants is the leading staging training company who is setting the precedence in the staging industry. We're here for you. Check out our site www.propertystagingconsultants.com We also have a new book out Sellers Guide to Staging! Check it out on our site!
Jackie Riggins is also a well known Realtor with J.P Weigand in Wichita, KS and would love to help you with your next purchase of a home or if youare selling we have the staging knowledge you need to sell your home faster and for more money! With all her knowledge and compassion you can't go wrong with Jackie on your side!
Property Staging Consultants have sold properly prepared homes in less than two weeks and most often more than the asking price.
***PODS and Property Staging Consultants have teamed up to help all clients move out of the sold home and into their new home with ease! Check the link below. Sign Up for a POD today and get 10% off your order! What more can you ask for??***
We truly are the company that set the standards of excellence in the Home Staging industry! We are your one stop shop. Give us a call if you ever have any questions on staging quotes or taking one of our Nationally Accredited Courses! Contact us today and see what a difference Home staging will make in your business success tomorrow! We have several representatives waiting for your call to assist you in making the right decision about your future!
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PSC Corporate Mission:
Property Staging ConsultantsTM strives to offer quality programs for every student that has a desire to learn what really works in the staging industry. Our goal is to provide the real estate industry with productive and professional stagers who are a benefit to all who work with them. We aim to achieve overall success through the success that our graduates will experience as they apply our proven techniques in the marketplace and help more properties sell in shorter time for higher capital gain.
The 2 Day Property Image Consultant Program is designed to educate Real Estate Professionals on the benefits and value of the staging process. By implementing proven staging concepts, you will sell properties in a shorter amount of time and for more money. Real Estate Professionals must be willing to change their present approach to stay competitive. This staging course will teach you how to introduce the proven 5 Key Elements to sell more homes.
2 Day - Property Image ConsultantsTM Staging Course* for Real Estate Professionals.
Mission: To Maximize the selling price of every property.
As a Real Estate Professional you utilize your knowledge in real estate to sell properties, and by adding the Property Image ConsultantTM consultation process, you will be more of an asset to your clients. This training course will set you apart from the other real estate agents in the industry because you will sell your staged homes faster and for more money.
What you will gain from this training:
Real Estate Professionals, please understand that the staging industry is not about taking money out of your pocket, it is about putting the dollars you deserve back into your pocket by selling homes faster and often more than the listing price.
Looking for more... Start a Staging Business!
If you have a passion for design then you are eligible to attend the full 3 day, Property Staging ConsultantTM program CLICK HERE for additional information on the full 3 Day Staging program.
This Extensive 3 day Program will provide you with the tools needed to become licensed and to start your own staging business. In this course, staging professionals learn the entire process of staging, how to educate clients and real estate professionals to achieve maximum results. This course is geared toward interior designers, decorators and the individual with a natural ability to decorating who will be staging homes full time while coordinating with their Property Image Consultant counterparts.
3 Day - Property Staging Consultants Staging Course
Mission: To solidify the selling price of every property we improve!
Property Staging ConsultantsTM offer quality driven programs for every student that has a desire to learn what really works in the staging industry. This 3 Day PSCTM staging program consists of practical hands-on experience, staging techniques, marketing formulas, business planning, design tips, furniture placement, building inventory, pricing and much more. We have based our knowledge on staging statistics and real life experience in the staging, design and real estate industries.
What you will gain from this training:
CEO of Property Staging Consultants- Set to Change Real Estate Industry
Jackie Riggins, CEO, is the powerhouse behind the authoritative training program at Property Staging ConsultantsTM, and is currently growing her company by leaps and bounds.
Jackie began PSC in 2005 and already over 1,000 professionals have graduated her weekend course to become certified Property Image Consultants and Property Staging Consultants. In the dynamic real estate industry, there is so much demand for staging professionals that Jackie has already hired another national trainer and hopes to add up to 10 more in the next five years!
Jackie Riggins, a local of the Wichita area, has a talent for real estate staging and a passion to share that gift with others through her vibrant hands-on training program.
Property Staging Consultants was born on the idea that staging professionals could be more - much more, than they formerly were in the real estate industry.
Jackie has worked for other staging companies in the past that were more focused on decoration, and she is eager to change the false perception that staging is just a type of re-decorating. Riggins insists: "The aspects of redesign are only the final element in a whole process of staging that achieves results." Results such as shorter listing times, fewer showings of the property, fewer price negotiations, as well as a decrease in expenses for both real estate professionals and homeowners, not to mention a drastically improved profit margin!
Staging is quite the phenomenon in the real estate industry right now. Staging, simply put, is preparing a property for sale to meet two goals: a faster sale and a greater Return on Investment. This is done by peeling back the layers of the home and addressing each issue that may dissuade or deter potential buyers, in addition to neutralizing the visual aesthetics of a home to appeal to a wider variety of prospective buyers.
Professional stagers trained by PSC strive to work within the seller's budget and will work for private homeowners, as well as owners of commercial or farm properties, and For-Sale-By-Owners.
Property Staging Consultants provide a combination of classroom and hands-on staging training for trainees to become Staging Consultants, or even Property Image Consultants. Property Image Consultants are real estate professionals who learn the basics of staging in order to offer a free value-added service to their clients that will help them sell homes faster and for more money. Stagers become an integral 3rd party to the team of agent and seller by proposing a plan of change in the home, and walking them through to completion.
Jackie's passion is to provide staging and real estate professionals with a working and adaptable knowledge to simplify, reclaim and re-identify every property seller's space and existing treasures ~ in a fun and affordable way. Her training and hands-on experience in the staging, real estate, and design industries set the PSC courses apart. She is determined to build a team structure among stagers that is exemplary in the real estate industry.
"My sincerest passion is for my trainees to succeed. My success will only come once they have achieved their goals," says Jackie.
Jackie bases her knowledge and training program on staging statistics and real life experience in the staging, design and real estate industries. Properties that are staged using the PSC proven techniques provide maximum results. PSC is seeing constant successes in their chapters all over the nation, and through affiliations, that validate their techniques and training. In addition to developing and creating the Property Staging Consultant Training Courses, Jackie shares her years of experience and her triumph over various challenges. She has confidence in her passion and is committed to guiding individuals through the emotional experience of professionally preparing a property for sale.
With only upward to go, Jackie hopes to accomplish a set of standards associated with staging. Her goal is to provide the real estate industry with productive and professional stagers who are a benefit to all who work with them.
Just a quick little note to thank you for everything. You are such an inspiring person. I truly don't know how you do all that you do!!!
Gretchen Waltz
You were wonderful and entertaining, Some instructors can be so dull & boring-you are not the norm!!!!
Suzette
We had a great time meeting and working with you, and appreciate your support and encouragment in implementing what we learned. I hope that we can utilize our newfound knowledge in building Jack's business, and maybe someday, mine! Thanks again, Jackie, for everything.
Chris & Jack Lanman
Dallas, TX
Jackie, You are a phenomenal and energetic INSTRUCTOR! You made it so easy to understand, I have learned so much! I have already starting applying it by contacting agents on an individual basis. I love the literature we received with the class. I review some part of it everyday. The staging for Ava was so very helpful. Yes, I was overwhelmed, the class was just TREMENDOUS. I plan to use my consignment furniture business more in the coming months for staging. Can I work for you??! So much fun! Enjoy your grandchildren! I would take the class again, sorry I did not stay for Saturday. Thanks So MUCH, Martha Lloyd, Broker/CRS Fridrich & Clark Realty
Martha Lloyd, Broker/CRS
Georgia
Dear Jackie What a truly inspiring week with you as our instructor for "staging". You are undoubtedly an expert in the field and I am so plese to have know you as a friend who over exceeded in class management, energy, sharing experiences and materials. Your influence can't help but make us all Successes in "staging" Thanks, Gloria Van Zandt
Gloria Van Zandt
Dallas, Texas
Dear Jackie I want to thank you again for coming to San Diego and teaching our Staging class. You have such great, infectious energy - which is so important to this business! I learned a lot and look forwrd to using my new abilities in my practice. Mark, Ellen and I also want to thank you and the class for the fantastic job you did staging their home. They are working on the painting and other details. I will send photos to you when it's completed. Deepest Appreciation, Kristi Olson
Kristi Olson
San Diego, CA
The course gave me a new positive outlook at selling real estate.
Debra Devore-Nelson
Bremerton, Washington
I am so happy to have met you. You're a woman who knows what you want and where you are going. I admire that about you. I hope to see you again. It's a Good Life! Messial From small beginnings come great things - PROVERB
Messial Cruz/Kitsap Credit Union
Bremerton, Washington
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