This article about the shift in advertising revenues from print and other traditional outlets to on-line marketing doesn’t surprise me. I have been preaching to my fellow Realtors about staying ahead of the curve and effectively spending your advertising dollars to the point that many are probably tired of hearing me quote response and effectiveness stats.
With more than 8 in 10 consumers starting their search for a home on-line, how can you afford not to have your home in front of the majority of buyers? Many Realtors are beginning to learn that an on-line presence is not optional if you wish to grow your business in the future, but some of the old school folks in my market have me scratching my head. I see some Realtors actually ramping up their print advertising, in a time where some of the local media is out of favor with some of the residents here, and certainly nationwide the subscriber base for newspapers is down. I certainly have no problem with the pretty ads in the newspaper with your lap dog that proclaim how wonderful you are and maybe even that you’re a “million dollar producer”, but don’t let that be your entire marketing platform. Please.
Read the rest on my blog.
Yesterday I went over the first of three critical elements if you want to generate a quick sale in today’s Astoria housing market. You see, contrary to the belief of some Sellers today you want your house “sold” not “for sale”. The second ingredient is product. Our local market on the Oregon Coast is very competitive, especially in Clatsop County. We were cruising along at 8-10 months of inventory, but in the last three months residential inventory has nearly doubled. How does that effect somebody with an Astoria home for sale? It means instead of 20 homes directly completing with yours in terms of price and location, you would now have 35. That’s right, a Buyer for your home would have 35 other homes that also meet their search criteria. What now? If you priced your home correctly, you’ll have a slight upper hand on the competition.
The next element you can control as a Seller is product, or your home. The rest of the story
Most sellers, if given a choice of when to sell their home, would pick a much hotter coastal market than we have today. Here in Astoria, we’re much better off than many parts of the country but it doesn’t mean your home will sell itself. In my opinion, there’s three critical elements to generating a sale in today’s Astoria, Oregon real estate market.
The first and most important element is…. price. A wise man once told me any home in any market will sell quickly if you price it correctly. It’s true for most items, even non-housing related if you think about it. Read the rest here.
A quick look at the real estate market here in N. Clatsop County, more specifically Astoria, Oregon. I believe we're looking at the market continuing to improve as we move into spring, likely the rate will be dependant on what rates do.
In the last 30 days, the area of Astoria:
Active- 85
Sold- 4
Under Contract- 10
Back on Market- 4
Expired- 20
I'm an Astoria, Oregon native living on the North Oregon Coast. I specialize in residential real estate on the north coast from beach cottages to new construction. Let me be your expert.
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