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Tina Gleisner

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Seacoast Home and Garden Show

04-01-08
Tina Gleisner

A busy weekend (except for snow on Friday, but it's New Hampshire) at the Seacoast Home & Garden Show in Durham, NH. While we've worked hard to offer a living room feeling in our booth, the addition of fresh flowers (daffodils) was a nice addition this time. Our gardener, Good Earth Gardening, also offered flower seeds to visitors which were a big hit. Might be a good way for realtors to stay in tough with clients.

4 Walls at Seacoast Home Show 2008

We had a steady flow of visitors over the weekend, not super busy but most of each day had us talking to 20 to 30 people each hour. The 4 Walls team is still fairly new at these large commercial shows, so we spent time practicing our interaction with prospective customers. We had 3 goals for the event:

  1. Introduce the 4 Walls concept of a network of women owned businesses helping home owners Create - Maintain - Enhance their home. Women once they understood the concept were pleased and offered comments of "what a great concept" and "that's a great idea."
  2. Extend awareness of 4 Walls by inviting visitors to sign up for our raffle (cool Tomboy Tool paint brushes donated by My Handyman and Benjamin Moore Paint donated by Exeter Paint / Exeter Paint West.)
    • We learned that if we got women to hold one of the paint brushes, we more than doubled our chances of getting them to sign up.
  3. Identify projects that visitors had and which could be satisfied by one/more of our 4 Walls members. Projects included a nice mix and 4 Walls was able to support most requests but not all, i.e. we had to explain to one visitor that they needed a siding company to get the best pricing on materials.
It was lots of fun talking to so many different people. They came from the seacoast, more than an hour north and sometimes northwest of Durham and we even had 1 visitor from Hawaii.
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